Women's Print HERstory Month Girls Who Print

Sydney Willis, Director, Sales & Marketing

LSINC Inc. https://lsinc.com

LinkedIn Profile: https://www.linkedin.com/in/sydneycwillis/

How do you help customers and partners succeed with their print and marketing endeavors?

I take a consultative sales approach to every client meeting. I learn everything I can about how they are doing things today and strategize with them to design a workflow, solution, new approach, or new product offering that will elevate quality, efficiency and their bottom line. I like to stay in touch after the initial technology sale to ensure that our printer is performing and exceeding expectations. Watching client businesses grow is what makes this job rewarding.

What ONE word describes your professional mission for 2023 – and why?

Momentum! LSINC is building on the momentum we started at Printing United and continued with Unified Wine & Grape in January. The direct-to-object space is growing and we plan to be at the forefront!

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