womens print herstory month

Name: Beckie O’Connor
Title: Executive Creative Director
Company: FuelPop Marketing
fuelpopmarketing.com
LinkedIn Profile: https://www.linkedin.com/in/beckieoconnor/

Did you choose print or did print choose you? 

I think print chose me, but it’s hard to answer that question. As a student, I didn’t limit my options of what I could use as my medium to create art. I never saw myself, and still don’t see my role as being only a print designer. I help clients communicate to their audiences with relevant content through any means. It’s a fluid experience, showing you where it began and where it could potentially go.

My first job out of school was as a graphic designer at a direct mail-focused agency. Since then my experience had expanded to include retail signage and CPG packaging and dare I say it digital. This experience has proven to me that when print and digital work seamlessly together, brands reach their audience in a more meaningful and lasting way, which ultimately drives the response rates.

How do you establish credibility with colleagues, clients and bosses? 

By keeping on top of what’s happening in the industry, understanding what’s possible, and taking on the role of mentor. Being open-minded to learning new techniques, approaches, and technology. Asking smart questions and finding preemptive solutions. Being bold and taking risks.

In 50 words or less tell us your mission for elevating Print this year.

In this currently hyper digital-focused world, there still is a place for the physical experience. My mission is to help remind people of their love of print even if they don’t know it.

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