womens print herstory month

Name: Sheri Robertson
Title: V.P. of Awesome!
Company: Ace Designs, Inc.
Company URL: www.acedesigns.com
LinkedIn Profile: www.linkedin.com/in/sherirobertson

Did you choose print or did print choose you?

I would have to say that I chose print. I started working for a display company that was primarily focused on picture framing and cut-out lettering. When I started (2008), we owned (1) HP roll stock printer. I fell in love with printing and all the amazing things that you can do with it. My background in marketing and consumer behavior was a natural fit but my passion for color and equipment was unexpected for me. We had a supplier who once said, this is turning into a print shop and our owner said, no. A couple of years later, a fleet of printers, cutters, and fabrication team the same supplier said, this definitely rivals a lot of my customers for a “not a print shop”. It became a joke around our building how we were printers by accident.

How do you establish credibility with colleagues, clients and bosses?

I establish credibility by being upfront, honest and genuine. Sounds simple but in the world of sales, I find that is not always the case. I am the first person to tell a client that a project is not in our wheelhouse. I would always rather build the long-term partnership that closes “this sale.” I think this same thing translates to my bosses and colleagues. I am always upfront about my expectations for others and for myself. I allow the passion and drive that I have, be seen.

In 50 words or less tell us your mission for elevating Print this year.

I love the print industry. I will use my voice to celebrate others and hopefully inspire! And specifically, I want to appreciate other women who are excelling and offer my help to those who need encouragement. Get Their Chins Up High, Straighten Their Crowns & Even The Field.