a woman with a red flag success versus failure

As someone who has been a sales manager, a professional sales coach, and a mentor to many, I often find the line between mentorship and coaching getting blurred.

As the Mentor Matchtress for Girls Who Print, I thought it might be helpful to our readership to create some distinctions between the two.

So, without further ado…..

Professional development plays a critical role in helping women excel, especially in roles historically dominated by men. Two powerful tools for growth are mentorship and coaching. While often used interchangeably, they are distinct in purpose and approach, each offering unique benefits.

What Is Mentorship?

Mentorship is a long-term relationship focused on guidance and career development. A mentor is typically a more experienced professional who shares knowledge, provides advice, and helps navigate challenges. For women in print and graphic arts, mentors can offer invaluable insight into navigating workplace dynamics, developing leadership skills, and building professional networks.

Mentorship is often informal and can extend beyond career-related topics to include personal growth. A mentor helps mentees see the bigger picture, often sharing lessons learned from their experiences. This relationship is collaborative and evolves as trust and mutual understanding deepen.

What Is Coaching?

Coaching, on the other hand, is a structured, goal-oriented process. A coach works with an individual to address specific challenges, enhance skills, or achieve measurable outcomes. For women in any role in print and graphic arts, coaching might focus on improving negotiation skills, preparing for a leadership role, or mastering a new market strategy.

Unlike mentorship, coaching is typically short-term and task-focused. Coaches use active listening, targeted questioning, and actionable feedback to unlock potential and drive results. Coaching sessions often have clear timelines and measurable goals, making them a highly effective tool for skill-building and problem-solving.

Key Differences

  1. Focus: Mentorship centers on holistic growth and career guidance, while coaching targets specific skills or objectives.
  2. Duration: Mentorship is long-term and relationship-based; coaching is short-term and structured.
  3. Approach: Mentors share personal experiences and offer advice, whereas coaches facilitate self-discovery and goal achievement.

Choosing the Right Support

Women in print and graphic arts should leverage both mentorship and coaching to build a well-rounded development strategy. Mentors provide the wisdom and perspective needed for navigating complex environments, while coaches deliver the tactical support to excel in specific areas.

By understanding the difference between these two approaches, women can make informed decisions about the support they need to thrive in competitive workspaces. Both mentorship and coaching are invaluable tools for unlocking potential, driving success, and breaking barriers.


Kelly Mallozzi is a sales coach, marketing consultant, speaker, blogger, and podcaster with 30 years of print obsession to brag about. Her mission is to help print companies drive sales and customer loyalty through content strategy and sales process optimization, all with an eye on culture, workforce development, and personal skills optimization. In 2023, Kelly won the coveted Girls Who Print Girlie Award as recognition for her many efforts to support women in the print industry. She is a mentor to many sales stars and is devoted to helping to attract younger people to the print industry. She believes that truly great people never stop learning and that sales and marketing are the lifeblood of the growth of any print company.

On the personal side, Kelly grew up in Michigan, founded a roller derby league in Chicago, and is mother to TWO sets of twins under 15.

Engage with Kelly!  https://successinprint.com  /  https://www.linkedin.com/in/kellyquinn1969/