NAME: Chelsea McDougall
TITLE: Senior Content Marketing Manager
Company: S-One Labels & Packaging
Company URL: www.sonelp.com
LinkedIn Profile: https://www.linkedin.com/in/chelsea-mcdougall/
Did you choose print or did print choose you?
I chose print! As a young journalism student, I had just finished reading “All the President’s Men” and had harbored some serious Woodward and Bernstein ideations. I wanted the depth and breadth of work that the printed newspaper offered.
Fast forward a few million years and I chose print a second time, when I transitioned from the printed newspaper business to writing for a printed magazine on the print industry. (it’s all very meta) This opened an entirely new world to me. One that I had no idea existed.
I chose print a third time but diving further into a new role as a member of the print supply chain with S-OneLP.
How do you establish credibility with colleagues, clients and bosses?
I rely on my industry knowledge, gained over five years at Labels & Labeling magazine, in my new role at S-OneLP. I’m wise enough to know that I don’t know it all. I rely heavily on the network I’ve cultivated over the past five years to be able to bring relatable and practical content to our labels and flexible packaging converter audience.
In 50 words or less, tell us your mission for elevating Print this year.
A few years back, the industry started to recognize that the print workforce wasn’t reflective of how the rest of the working world looked. I’ve witnessed a change from businesses, media, and trade associations to foster careers and celebrate women in print, and it’s been encouraging. I’m going to do my part to continue to share those success stories.
