Mariela Escalona Art Director/ Graphic Designer, Blank Canvas Design
LinkedIn profile: https://www.linkedin.com/pub/mariela-escalona
What do you do?/ What job are you seeking?
I’m an Art Director and Graphic Designer for a printing company. I’m looking for an Art Director or graphic design job. I’ve also managed a whole printing company, creating quotes, customer service and also going to networking events.
What investments have you made in your professional career development?
I’ve got a bachelor’s degree in graphic design and an associate’s degree in marketing.
What investments have you made in your personal development?
• Managed multiple projects simultaneously, ensuring deadlines were met and budgets were adhered to.
• Collaborated with cross-functional teams to develop and implement branding strategies that aligned with the company’s objectives.
• Delivered engaging client presentations to showcase products and services, and secure new business opportunities.
• Utilized Adobe Creative Suite to design and execute various marketing materials and campaigns.
• Demonstrated expertise in print production processes and techniques to ensure high-quality final products.
How can the industry proactively invest in women, and why should this be a priority?
Investing in women in the workplace is crucial for fostering diversity, inclusion, and innovation within organizations. By prioritizing the advancement of women, industries can benefit from a broader range of perspectives, enhanced talent development, improved market understanding, and compliance with legal and ethical standards.
Diversity of thought is a key reason why investing in women should be a priority for the industry. Women bring unique viewpoints, experiences, and ideas to the table, which can lead to better decision-making processes and foster innovation. Embracing this diversity can help companies stay competitive in a rapidly changing business landscape.
Moreover, investing in women means providing opportunities for skill development, leadership training, and career advancement. By supporting the professional growth of women, companies can retain top talent, foster a culture of continuous learning, and create a more inclusive work environment where all employees can thrive.
Women are significant consumers and decision-makers in many industries. By having more women in leadership roles and involved in product development, companies can better understand and cater to the needs and preferences of their diverse customer base. This can lead to the development of products and services that resonate with a broader audience, driving business growth and success.
To proactively invest in women, companies can implement initiatives such as diversity and inclusion programs, equal pay and opportunities promotions, creating a supportive company culture, and offering education and training opportunities. By making a concerted effort to invest in women, the industry can benefit from diverse perspectives, enhance talent development, improve market understanding, and foster a culture of inclusivity and innovation.
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