Morgan DiGiorgio Senior Vice President Sales & Marketing, DirectMail2.0
LinkedIn profile: https://www.linkedin.com/in/morgandigiorgio/
What do you do?
I am the SVP Sales & Marketing for DirectMail2.0. Our sole purpose is to make direct mail the most effective form of marketing by integrating it with cutting-edge technologies to increase direct mail response rates, prove direct mail attribution through transparent reporting dashboards and skyrocket ROI on marketing spend. We pride ourselves on the dedication we have to the print industry to provide educational content to help printers and MSPs grow their business and mailers to drive more revenue into their organization with successful industry, sales, or marketing tactics.
What investments have you made in your professional career development?
I’ve invested many years of time, dedication and resources to creating and building numerous successful businesses and I’ve also had the opportunity to be employed by and contribute to others. Throughout my journey within the print industry, I’ve actively cultivated relationships with hundreds of print providers and other industry leaders in this space while gaining invaluable insights through direct collaboration. Working closely with these top-notch professionals, many of whom I call my friends, has not only allowed me to build strong, enduring relationships but has also provided me with a wealth of knowledge and experience shared openly by these industry experts. Through these interactions, I’ve continuously absorbed valuable lessons, honed my skills, reciprocally shared my experiences and expanded my understanding of the intricacies of the print business.
Also, working for a tech company, with things constantly evolving; we move fast and it’s given me the thirst to constantly stay green and growing and keeping a watchful eye for the next trends. We adapt and grow as an organization, but also myself to achieve the utmost success in the business endeavors embarked upon.
What investments have you made in your personal development?
In my pursuit of personal development, I’ve prioritized investments that contribute to my growth and well-being in various aspects of life. I work a spiritual program that requires me to constantly be looking at myself and being willing to grow and change to become the best version of myself possible, but mostly to conduct myself in a manner that resonates with my service heart and giving back to others and to be of service in my personal and professional relationships. I contribute time and resources to numerous service-based organizations and have mentored several women.
I also cultivate healthy habits and practices, such as regular exercise, mindfulness, and self-care routines, to support my physical and mental well-being. Furthermore, I’ve sought out opportunities for personal growth through experiences such as travel, volunteering, and engaging in meaningful conversations with diverse perspectives to broaden my worldview and deepen my understanding of myself and others. Overall, these investments in my personal development reflect my commitment to lifelong learning, self-improvement, and holistic well-being.
How can the industry proactively invest in women, and why should this be a priority?
The industry can proactively make investments in women by implementing inclusive recruitment and hiring practices, including the internal promotion of women within their organizations. Don’t base hiring and promotion practices on gender. Focus on performance, skill sets and experience. The print industry has challenges drawing experienced workers into the workforce. Why would you want to limit yourselves to one gender?
Investing in women should be a priority because women bring unique perspectives, skills and talents to the industry. Some women even perform better than their male peers at certain job roles or within organizations depending upon their experience and skill sets. Isn’t the goal of any organization to grow and be profitable? If a woman has the skill set and experience to accomplish that goal and she’s overlooked because of her gender then it seems a very limited mindset and self-defeating action is being taken in your hiring and promotion process that ultimately will cost you where it hurts. Your bottom line.
Want some data?
1. McKinsey & Company Report (2015) “Why Diversity Matters” found that companies in the top quartile for gender diversity on executive teams were 15% more likely to have financial returns above their respective national industry medians.
2. Credit Suisse Research Institute Report (2016) analyzed the performance of over 3,000 global companies and found that organizations with at least one woman on the board had higher returns on equity and higher valuations than those with no female board members.
3. Peterson Institute for International Economics Study (2016) analyzed data from nearly 22,000 firms in 91 countries and found that having women in top management positions was associated with an increase in firm value. Specifically, going from having no women in corporate leadership to a 30% female share was associated with a 15% increase in profitability.
4. Boston Consulting Group (BCG) Study (2018) titled “Why Women-Owned Startups Are a Better Bet” found that startups founded or co-founded by women generate more revenue—more than twice as much per dollar invested—than those founded by men.
Need I say more?
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