Women's Print HERstory Month Girls Who Print

April Lytle, Regional Marketing Manager NA

Scodix, www.scodix.com

LinkedIn Profile: https://www.linkedin.com/in/aprilxlytle/

How do you help customers and partners succeed with their print and marketing endeavors?

Print and print design is my passion. I use my experience and abilities to either assist with consultation on print production, and marketing strategy for this industry, through design work, or with training for brands and specifiers. Print is my love language and I try to leverage that for the success of printers because I love seeing amazing, quality work out there. Collaborating is one of my favorite initiatives, connecting paper suppliers, foil producers, and printers together to make more efficient, sustainable, and beautiful prints. The network and the people in this industry are incredible, and I just try to do my part with what I know and can do to help make that better through events, social media, design, and whatever tools evolve to help get voices and stories heard.

What ONE word describes your professional mission for 2023 – and why?

Education. It’s my mission to keep learning more about print, print production, print design, and authentic sustainability. Not only learning through education but teaching through education. I want to continue teaching specifiers and brands how to design for the evolving world of digital embellishment to usher in more productive, economic, and sustainable embellishment methods as print environments evolve.

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