Women's Print HERstory Month Girls Who Print

Meagan Stuart VP of Business Development – The Mailworks

Company URL: https://themailworks.com/

LinkedIn URL: https://www.linkedin.com/in/meaganstuart/

How do you help customers and partners succeed with their print and marketing endeavors?

Clients want to feel certain you are giving their marketing campaigns the attention they deserve. At The Mailworks, understanding their goals is the first step to helping them succeed. We then provide guidance to help create a campaign that will resonate with their target audience. The process does not end when the mail arrives in mailboxes – our goal is to make sure our client’s campaign was a success! Monitoring performance through campaign reports allows us to optimize results and improve their campaigns based on actionable data.

What ONE word describes your professional mission for 2023 – and why?

Diversification. Direct Mail continues to have a better response rate than many digital channels – but that does not mean it can be complacent as a medium. Innovative technologies continue to arrive on the market to enhance direct mail campaigns – from increased personalization to digital integration, and even augmented reality! Making sure our company continues to keep up with emerging trends by expanding our service offerings means we can continue to meet the growing needs of our clients.

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