Women's Print HERstory Month Girls Who Print

Misty Friedrichs, CAS – National Sales Manager – 3M Promotional Markets

Company URL: https://promote.3m.com/index.jsf

LinkedIn Profile: www.linkedin.com/in/mistyfriedrichs

How do you help customers and partners succeed with their print and marketing endeavors? 

I help by asking questions first & then listening – not to just listen but to HEAR.  And I always have the goal in mind of “how can I serve this person”. When we take time to truly hear someone, we can sift through the noise to find a solution that will actually work, and not just “sell something”.  The other key factor I believe in is building relationships.  When I first slid into sales it was almost kicking and screaming as I moved away from my Customer Service experience & where my heart truly had resided for so long.  But then a magical thing happened – I realized that building relationships and serving others was, in fact, the heart of Sales too!  Or at least it should be, and that was the way I would do it.  From there I fully embraced it and I’ve never been the same since – learning, making mistakes, growing, and coaching others along the way…and I can’t imagine doing it any other way!

What ONE word describes your professional mission for 2023 – and why? 

P A U S E – pause to listen; pause to take a breath; pause to stay calm when I’d otherwise panic & be all dramatic; pause to evaluate “why” I’m doing something; when we pause, great things can happen. It doesn’t have to be a long pause, sometimes it’s literally just a second to make sure that gut instinct is what I’m sensing, and sometimes it’s a long pause to really be present with the person I’m talking with!

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